Crafting Classy Rabbit’s new design

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. Classy Rabbit has a new brand identity and design system.

Brand Vision

At Classy Rabbit, we envision a world where plants thrive naturally, free from artificial interventions. By harnessing the power of rabbit manure and sustainable ingredients, we aim to cultivate healthier, more resilient plants—just as nature intended.

Brand Mission

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. Classy Rabbit has a new brand identity and design system.

Brand Vision

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. Classy Rabbit has a new brand identity and design system.

What Makes Classy Rabbit, Classy Rabbit?

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. Classy Rabbit has a new brand identity and design system.

Logo: Brand Mark

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. Classy Rabbit has a new brand identity and design system.

Word Mark

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. Classy Rabbit has a new brand identity and design system.

Text logo reading "Classy Rabbit" with "Classy" in green and "Rabbit" in black.
Illustration of a rabbit wearing a suit, monocle, and bow tie, holding a smoking pipe, with the text "Classy Rabbit" below.

Meet Crayonize, our new type family.

We never use Crayonize on a normal horizontal plane… Funk with it!… Think of laying out all text as an art peice and not just your normal headings and paragraphs. Fonts should always use the Classy Rabbit White or Black from the colors below.

"Chunky, Loose & Naturally Balanced" text in bold, black font on white background.

Heading

Crayonize
18pt
(Bold) for print and screens.
* Never on a flat horizontal plane… Always designed to look organic.

Curved text saying 'Embracing Imperfection' in bold, irregular font

Subheading

Crayonize
14pt type (BOLD) for print and screens.
* Never on a flat horizontal plane… Always designed to look organic.

"The quick brown fox jumps over the lazy dog" in bold black text.

Paragraph

Crayonize
14pt type for print and screens.
* Never on a flat horizontal plane… Always designed to look organic.

The phrase "The quick brown fox jumps over the lazy dog" in black text on a white background.

Brand Colors

Primary Color

44D62C

Classy Rabbit colors are classic, simple, and punk rock. Imagine the black and greys you get from old scans, fax machines, and old printed punk show flyers mixed with 90s vibrant punk rock colors.

Functional Colors

F5F5F5

Tertiary Colors

1CE8F9

Product Colors

44D62C

DBD9D2

FF3DB5

1CE8F9

403B3B

FF3DB5

FFAA4D

F7CA36