why we say f* big ag

We hate what farming became when it stopped listening to the soil and started taking orders from accountants.

“Big Agriculture” isn’t big because it’s good. It’s big because it’s bloated. Subsidized. Market-tested. Focus-grouped to death. It’s a system that figured out how to grow more food by killing the thing that makes food possible: soil. That’s why our food isn’t good anymore.

They don’t grow life anymore—they grow dependence. Dependence on fertilizer. Then dependence on pesticides. Dependence on the illusion that your garden, or your field, or your future needs one more synthetic fix.

Big Ag doesn’t feed people. It feeds its shareholders. And if there’s one thing they can’t stand, it’s you realizing you don’t need them.

That’s why we’re happy to say F* Big Ag. Not because it’s edgy. Because it’s earned.

They hijacked words like natural and sustainable until hoping they’d eventually lose their meaning. Guess what? They succeeded! They turned organic into a government subscription. They package poison in green and call it progress. Then they charge you extra to clean up the mess they made.

Meanwhile, soil sits there—quiet, patient, alive—doing what it’s done for millennia. Recycling carbon. Storing water. Feeding microbes. It’s a self-sustaining system until Big Ag shows up with a clipboard and a spray rig.

So, we don’t need them. Never did. Our products don’t exist to compete with them. They exist to embarrass them. Because the truth is simple: if the soil’s alive, the plant will be too. And, if the system’s honest, you don’t need a sticker of approval from some lab that’s happy to be paid off.

And if the world ever gets tired of being sold back its own dirt, we’ll be right here—with rabbit poop and a grin—saying what we’ve always said: F* Big Ag.